Dear Mr. Jeffries,
DIFFERENT IS COOL. PLEASE READ & SHARE.
Clothing brand Abercrombie & Fitch CEO Mike Jeffries [pictured above] has been outed as having a VERY limited definition of the kinds of people he wants wearing his brand.
In a 2006 interview with Salon, Jeffries confirmed that the communication between HOT people is his primary marketing tactic.
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.
Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.
At Different Is Cool, we are super proud to report that we are the antithesis of Mr. Jeffries target demographic & do not and will not, be investing in his brand.